The innovative entrepreneurs today are showing everyone how to incorporate supporting your community as you build your business.
Charles Gehring, CEO of LifeCare Alliance, is a social entrepreneur, and when budget cuts threatened his Meals on Wheels service he said, “We have seniors who depend on getting their meals from us. They would never understand that a funding cut would cut off their meals.”
He developed two profit-making services that helps to fund the not-for-profit side. “Having this entrepreneurial side really helps us to serve clients that would not have been served,” Gehring said. “Just the catering business alone allowed us to serve 300 people who would have been on a waiting list.”
Look for ways you can focus profits on a segment aligned with your business that will make a difference. You will gain far more than money.